Fully Gamified Dating
Part of my endless series of dating app ideas (part 1, part 2....)
Here's an idea for a dating app that I don't think has been tried yet. I was reading this piece about how the problem for dating apps is that if they immediately match you with the love of your life they've immediately lost 2 customers, so (even if they don't deliberately try to match you with someone meh who you'll go on three dates with and then come back to the app) the features they add that create "managed dissatisfaction" are ultimately the ones that do best for their business, and the apps that do the most of those features will ultimately stay profitable and sustainable while the other ones don't.
The article mentions that some people have tried monetizing dating apps through other means, e.g. an activity-driven app that would try to make money off the dates themselves (sends you to a bowling alley and takes a cut of the ticket price, I gather), which would mean they could keep making money even when you're happily married if you keep using the app to book your restaurants etc. Seems smart.
But it struck me that there's another activity that is 1) immediately complementary with dating apps, 2) sustainable even when you're not dating, which is matchmaking.
People love matchmaking other people, so the app could be designed such that
1) users who want to date create profiles,
2) every user is shown a screen with (say) 8 profiles, and asked to match the best couple from the 8,
3) users who correctly "called" good couples multiple times get some kind of award or bonus or recognition.
I am fairly sure that "people who want to matchmake others" is a more sustainable pool of customers than "people who want to date", and that if you play your cards right you can even monetize them through subscriptions or ads despite the fact they're nominally providing a service.